The short version
For most teams, AltText.ai wins on breadth. AutoAlt is a reasonable pick for Shopware-first EU teams.
native platform integrations
languages supported
active WordPress installs
tools in the MCP server
Head-to-head
Every criterion that shows up in a real buying decision.
| Criterion | AltText.ai | AutoAlt.ai |
|---|---|---|
| Platform integrations | 10+ native | 3 (WP, Shopify, Shopware) |
| WordPress installs | 20,000+ | Smaller |
| Languages | 130+ | ~20 |
| SVG & AVIF support | ||
| MCP server | Yes — 12 tools | |
| REST API & webhooks | API only | |
| InstantAlt (no-code snippet) | ||
| Free tier | 25 credits, no card | 50/month, no login |
| Compliance coverage | WCAG AA, ADA, EAA, 508 | WCAG AA, ADA, EAA |
| White-label for agencies |
Where the gap actually matters
Spec sheets are easy to skim. Here's what the differences look like in practice.
Platform reach
AltText.ai has native plugins for WordPress, Shopify, BigCommerce, Contentful, DatoCMS, Storyblok, Ecwid, Shopware, Cloudinary, Pinterest, Dropbox, and Chrome. AutoAlt covers WordPress, Shopify, and Shopware. If your stack is headless — or you mix platforms — AltText.ai is the only one that fits.
Language depth
130+ languages vs roughly 20. If you sell into Japan, Korea, Brazil, India, the Arab world, or Southeast Asia, AutoAlt's coverage is thin. AltText.ai ships a dedicated translation pipeline per language.
AI-native tooling
Only AltText.ai ships an MCP server. Claude, ChatGPT, and Cursor can call 12 tools directly — generate alt text, manage libraries, scan pages, run bulk jobs. If your team is writing code with AI assistants, this is the difference between "built-in workflow" and "write the API glue yourself."
Who should pick which
Pick AltText.ai if...
- You're on WordPress, Shopify, BigCommerce, or any headless CMS
- You need languages beyond major Western European ones
- You use Claude, ChatGPT, or Cursor for day-to-day work
- You run an agency and need white-label mode
- You're a US federal contractor and need Section 508
- You have a custom site and want a one-line InstantAlt snippet
Consider AutoAlt.ai if...
- Your primary platform is Shopware and you operate mainly in the EU
- "Made in Germany" and German data residency are hard procurement requirements
Migrating from AutoAlt.ai
Both tools write alt text into your CMS, so there's nothing to export.
-
1
Install AltText.ai alongside your current tool
Both can run at the same time. AltText.ai won't delete or overwrite existing alt text unless you tell it to.
-
2
Run the bulk scanner
Find the images that still need alt text and process them in a single batch.
-
3
Let AltText.ai handle new uploads
New images get alt text automatically as you upload them.
-
4
Uninstall AutoAlt
Once everything looks right, remove the old plugin.
Big library or custom setup? Email support@alttext.ai and we'll put together a migration plan.
See why 20,000+ WordPress sites trust AltText.ai
Install the plugin, drop in the Shopify app, or paste the InstantAlt snippet. Works with your current stack.
25 free credits. No credit card. No expiry.